Up until recently, Facebook did not allow pages run promotions by using Facebook’s features as means of entry. A long while ago, we used the “like this post and win” on a few of our brand pages. It definitely helped grow our fan base from fewer than 900 fans to more than 2,000. Once we realized this was not in compliance, we stopped, fearing the risk of a ban. I’d hate to leave those brand lovers stranded!
Our online promotions quickly died because it simply became a hassle to run a promotion through a third-party application.
With Facebook’s new change in terms, we can now do this once again without worrying about a ban on our pages. This is great news! Our primary marked for several of our pages are families (one page in particular, families with young children). The indoor play park’s page could once again grow in fans, provide great deals or prizes and increase page engagement.
Like the above article states, our brands, and all brand pages, need to use this newly acceptable feature with caution. News feeds could become quickly over saturated with “comment,” “like” and “share to win” promos. We don’t want to run them too often so people get tired of seeing them, and we don’t want to get lost in the internet clutter.
While it might not have as much use in the city government side of social communications, it will play a role in our social media marketing for enterprise facilities, which are meant to run like businesses.
Even with its drawbacks, I’m still pretty excited to add this back in our tool box.