The use of video in PR and journalism is booming. Flip, a brand of video cameras, are inexpensive, easy to use and becoming one of the most popular journalistic tools.
There are a lot of things that need to go into consideration when filming video for any sort of public use. PRWeek has broken pretty much every single video rule possible, as seen in the below video.
There are so many things wrong with this, I don’t know where to start. So, I guess we will just jump right in…
First, panning. No. Not okay. The panning in this video is too fast and shaky. I can’t make anything out. Plus, whilst panning, sound can be heard from the person, well, panning. How can PRWeek remedy its problem? By never panning. Ever.
Overall, this video is just not visually appealing. We have already covered the sin of panning. But people are missing body parts. Heads, arms, legs are being cut out of the video because the, dare I call them, videographer didn’t take time to frame and compose their shot. Even when it comes to the interviews of individuals, foreheads are missing. This is not okay.
The person taking the video needed to take a step back, look at the Flip camera and be conscious of what the video they are taking looks like.
Yet more crimes have been committed. This one in particular is the audio. Terrible, terrible audio. The background music was okay, but when it last for a full 1:19, it gets excessive.
Then we move into the interviews. For starters, the people being interviewed can’t be heard. All I see is their mouths moving and some nodding overlaid with the noise of a large crowd. What’s the point of doing an interview if they can’t be heard.
Interviews should have been done in a quieter place, or an external microphone should have been used to adequately capture the audio of the interview. A simple fix, but if not done, can have dire consequences to for your video.
To add to the interview, the person doing the interview should not be heard. Just a quick soundbite would be fine from the person, but you really don’t need to include the ENTIRE Q&A session. The rest of the interview not used in the video can easily be used as quotes in an accompanying story.
Remember, when taking video, to get a variety of shots. You should get a few wide, medium and close-up shots. Also, for every interview, you should get about two-20 second B-roll clips.
Length is also a major issue for the PRWeek video. Nearly six minutes? I will have lost interest already. Aim for a max of two minutes…and keep it interesting.
What are some of your thoughts on this video and how it can be improved? Comment below: