Monthly Archives: November 2010

What the Hell is SMO?

Just in case you haven’t gotten the memo, SEO is apparently dead. By the way…And just when we thought we were getting the upper hand on SEO and using keywords. I guess I am just a little behind.

The next, new big thing is SMO, Social Media Optimization. SMO is also known to have been called Social SEO.

According to PCSpeed.net, we don’t have to concentrate on using keywords. This new trend is to create appealing content instead of “following a strategy of filling up the Google database with low-cost content.”

Brian Solis, Social Media God, wrote an excellent two-part post (Part 1; Part 2) on SMOs. Obviously, SEO is used to by online writers to better the chance of their work to be found on search engines. Pretty self explanatory. Google>Type>Searh>Results. Hopefully yours will come up in the search engine result pages.

SMO is to be used, according to Solis, in addition to SEO to increase visibility in social networks like Facebook, Twitter, MySpace, etc. Solis explains the make-up of a SMO-ed content.

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iPad=Best Invention Ever? Can it Help Save Journalism?

The iPad may very well be THE BEST invention of all time. Mashable has even written a piece on why you need an iPad this Holiday season. Pretty much anything can be done with an iPad. It is probably the most versatile, advanced piece of technology available today. But lets move on from creating all this hype about it and get down to the nitty-gritty as to why it is so great.

In general, I think the iPad is the most awesome thing around. There are so many apps on there. “There’s an app for that” rings true with the iPad (or iPod Touch/iPhone for that matter). Hundreds of thousands from which to choose.

These thousands of apps are literally changing the way we live our lives and revolutionizing how we get our information. The news is so much more accessible now than ever. The New York Times, Wall Street Journal, BBC, Mashable, CBS, NBC, ABC, CNN, The Onion, Time, Newsweek, you name the news organization, chances are they have a mobile app. Many of these have apps specifically built for iPad.

Is it possible that the iPad is the future of journalism? Rupert Murdoch sure thinks so. It was announced that Apple and News Corp are set to launch The Daily, the first and only iPad-only newspaper.

This is a very interesting turn for journalism in the digital age. The Daily will have neither a print edition nor a website. The only way to read the paper is to download each edition. The weekly will be sold for $0.99 through the iPad app. The app will be available through the Apple app store sometime in early 2011.

It is reported that Rupert Murdoch, CEO of News Corp has hired about 100 journalists to run the “paper.” The preparation for next years launch is thought to be headed by former New York Post managing editor Jesse Angelo.

According to The Guardian, Murdoch believes the iPad will be a “game changer” with almost 40 million sold. A Guardian source said, “He envisions a world in which every family has a iPad in the home and it becomes the device from which they get their news and information. If only 5% of those 40 million subscribe to the Daily, that’s already two million customers.”

The “paper” should be fast-paced with a fun feel. The Daily will not just be a newspaper formatted for the iPad, but “will incorporate a great deal of video content and utilize the iPad’s technology in ways that no newspaper or website currently accomplishes.”

With those numbers, the outlook looks pretty good. But, Mashable poses the question “will people pay $0.99 for news they can get for free on the Web?” Many think people will cough up the money and that it in fact has the potential to save journalism.

In Mashable’s October post “Is the iPad Really the Savior of the News Paper Industry,” it reported The Wall Street Journal for iPad has been downloaded more than 650,000 times since it was launched. It also reports the number of paying subscribers is in the “thousands.

Some newspapers think the print version is a way to legitimize themselves to advertisers. This is quickly changing. Mashable also reported in the same article Financial Times deputy chief executive Ben Hughes revealed to The Guardian that, even though its app has only 400,000 subscribers, it has earned more than $1.5 million since May.

How, you ask? Advertising. A report says in-app iAds are selling for about five times as much as online ads. In addition, the click-through rate is about 15 percent higher for in-app ads compared to normal online ads.

“Jason Fulmines, director of mobile products for USA Today’s corporate parent, Gannett Co., says the newspaper is charging Marriott about $50 for every thousand times, or impressions, the ad appears. The average rate for USA Today’s regular Web site is less than $10, he said. In the printed newspaper, the cost per thousand impressions on a full-page color ad that runs nationally is $103.”

That’s outrageous! There’s a lot of money that can be made in the iAd world.

But as Mashable puts it, “2011 is going to be another interesting year for the rapidly changing world of journalism.”

Now let’s get the discussion going. What do you think about the iPad-only newspaper? Would you pay for it? What changed in journalism do you foresee in 2011?

Discuss below.

 

DISCLAIMER: Although I have been employed by Volt Technical Services as a Campus Rep for Apple, Inc., the opinions in the above post is completely my own. I was not paid by Apple or any of its affiliates to write this.

8 Thing From our Childhoods we Forgot Existed

Remember those carefree days of our childhood? Those pre-facebook, pre-college days? Whatever happened to those things we used all the time and loved so much?

  1. MSN Messenger — Remember the days of coming home from school and loggin’ in to MSN messenger or AIM to talk with your friends? Oh, the emoticons! Does anyone still use MSN or AIM? They have made way for Facebook Chat. Why download a program when we can just stalk our friends and talk to them at the same time?
  2. MySpace — Social networking is king, but whatever happened to MySpace? It just…went away. It used to be sooo awesome to be friends with “Spork” and “Jesus” and change your background and theme every 20 minutes. I dub MySpace as the first viral social network. But, then, Facebook came and the only thing MySpace was left with is unmonitored profiles and band pages.
  3. VCRs, Cassette Tapes & the Discman — This brings us back to the time before you DVDs and BluRay, before we could rent movies through the mail or stream them on the internet. A time when music was still a physical “thing.” Video tapes would sometimes be “eaten” by your VCR and you would be devastated. Now we hardly have to worry about scratched discs. Just as long as you back your downloaded movie from iTunes on an external hard drive, you’d be fine. Same goes for music. First cassettes died, and now CDs are doing the same. And how did we used to listen to our music? A big , clunky CD player or even a Walkman. Now? iPods are synonymous with listening to music.
  4. Dial-up internet — No longer does it take 30 minutes to check your e-mail. Open your laptop, sign in, do your thing and your done. Maybe 45 seconds. The internet doesn’t make any noise, either. All the squeels and sprangz and bazingas from logging on to AOL? Oh, 1990s.
  5. Corded phones — Remember the ungodly long coil phone cords? Those ones your could walk around your house 12 times and still have cord to spare? No longer were those needed when cordless came about. Jump ahead a few years, cell phones appear. Do people still have landlines?
  6. Film — 35mm, APS, 110? 200 ISO, 800 ISO? Kodak, FujiFilm, Polaroid? How did we ever chose? Now we just buy a camera and it tells us what kind of memory card it needs. It chooses the ISO, speed and format in which the photos are saved.
  7. Floppy Discs — Computers aren’t event built with Floppy disc slots anymore. The 3.5” Floppy was the way to go when it came to early file storage and backup. Now we can save several 90 minute movies on a 32 gig drive no bigger than a Lego.
  8. “Real” Spam — What’s the first thing that comes to your mind when you hear the word “Spam?” Pain-in-the-ass junk e-mails, of course. Remember the good ol’ days when Spam meant that gross canned meat no one ever ate?

What to do you remember from your childhood that is now moot? Disqus below: