Monthly Archives: October 2010

10 Commandments of Social Media

I bring forth these commandments from the “Google God” Himself.

  1. Thou Shalt Not Spam
  2. Thou Shalt Be Social
  3. Thou Shalt Give Credit Where Credit is Due
  4. Thou Shalt Spell Correctly
  5. Thou Shalt Not be Narcissistic
  6. Thou Shalt Blog, A Lot
  7. Thou Shalt Explore the Interwebz
  8. Thou Shalt Network
  9. #ThouShaltNot #Hastag Everything
  10. Thou Shalt Have A Professional Presence Online

Any questions?

Good. Now, moving on. Social media is much more than just virtually “hangin’ wit yur homies.” You must remember, anything you say and do online will be read by someone. You are going to want to make sure you know what you are saying and posting because it could come back to bite you.

Those pictures of you passed out on your dorm room floor back in sophomore year? Hillarious? Yes. Does it put a good light on you? No. Not one bit.

At out last PRSSA meeting, we watched a YouTube video that was quite striking. The video “Social Media Revolution 2” will put a whole new perspective on what you do online. Watch:

First, remember: No longer does “what happens in Vegas, stays in Vegas” apply. Think about this the next time you want to post something about someone or upload a video of you doing a Jag bomb at Johnny’s kegger.

It is incredible that 80 percent of companies use social media as a recruitment tool. As a matter of fact, that is how I got my job as an Apple Campus Rep. I fanned iTunes on Facebook, they posted that you could apply to be a campus rep, I did, was interviewed and got the job.

Even more amazing, of those companies using social media to recruit, 95 percent use LinkedIn. For those of you who don’t use LinkedIn, you should. Essentially, it’s an online resume where you can put your experience, network and get recommendations from your connections.

Danny Brown gives some awesome etiquette advice for social media on his blog. His basic premise is that what our parents taught us in our childhoods still apply today in the social media world.

Anyway, I digress. In short; Don’t be stupid. The End.

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Is Facebook a Waste of Time?

FacebookAccording to a recent poll by 60 Minutes and Vanity Fair, 36 percent of people think Facebook is a waste of time. How so? Yes, Facebook can be a waste of time in your personal life. How many of you have been doing homework and ultimately ended up creepin’ on Facebook? My guess? All of us. But from a professional and business standpoint, Facebook and social media are not wastes of time, at least when they are used correctly.

The opportunity Facebook gives organizations and businesses to reach the customers and audiences is HUGE! Where else do you have potential access to 300 million people around the world? Facebook.

The big beef I have with this poll is the lack of demographics and information about the poll. Nowhere could I find who was polled. It says 906 adults were interviews via telephone between Sept. 6 and 8. But, what does “adults” mean? Anyone over 30 who wears a suit everyday? Or does it also include college students who are legal adults.

Obviously, we see the percentage of men and women that answered out of all the people, but what about age groups? What percentage of 18-24 year old males and females said Facebook is a waste of time?

They also don’t include professions. How many of the people interviews are business executives? How many have a cubicle? How many are students? What did each of them answer?

They also failed to include that nearly 25 percent of these people answered that none of the given choices were a waste of time.

What are your thoughts? Is Facebook, Twitter and all other social networks just a big waste of time? Comment below: