I bring forth these commandments from the “Google God” Himself.
- Thou Shalt Not Spam
- Thou Shalt Be Social
- Thou Shalt Give Credit Where Credit is Due
- Thou Shalt Spell Correctly
- Thou Shalt Not be Narcissistic
- Thou Shalt Blog, A Lot
- Thou Shalt Explore the Interwebz
- Thou Shalt Network
- #ThouShaltNot #Hastag Everything
- Thou Shalt Have A Professional Presence Online
Good. Now, moving on. Social media is much more than just virtually “hangin’ wit yur homies.” You must remember, anything you say and do online will be read by someone. You are going to want to make sure you know what you are saying and posting because it could come back to bite you.
Those pictures of you passed out on your dorm room floor back in sophomore year? Hillarious? Yes. Does it put a good light on you? No. Not one bit.
At out last PRSSA meeting, we watched a YouTube video that was quite striking. The video “Social Media Revolution 2” will put a whole new perspective on what you do online. Watch:
First, remember: No longer does “what happens in Vegas, stays in Vegas” apply. Think about this the next time you want to post something about someone or upload a video of you doing a Jag bomb at Johnny’s kegger.
It is incredible that 80 percent of companies use social media as a recruitment tool. As a matter of fact, that is how I got my job as an Apple Campus Rep. I fanned iTunes on Facebook, they posted that you could apply to be a campus rep, I did, was interviewed and got the job.
Even more amazing, of those companies using social media to recruit, 95 percent use LinkedIn. For those of you who don’t use LinkedIn, you should. Essentially, it’s an online resume where you can put your experience, network and get recommendations from your connections.
Danny Brown gives some awesome etiquette advice for social media on his blog. His basic premise is that what our parents taught us in our childhoods still apply today in the social media world.
Anyway, I digress. In short; Don’t be stupid. The End.